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Pure Japanese
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Emerald Emperor - Royal Ceremonial Matcha

In Stock

Dispatch in 24 Hours

Smooth & Subtle Sweetness
Single Origin, First Harvest
Best Enjoyed as Straight Tea

Love It or Keep It Free

We don't do the "return 95% of the product" thing. That's not a real guarantee, it's a refund loophole.

Here's ours: If you try Emerald Emperor and you're not happy, email us. We'll refund you and you keep the matcha.

Give it to a friend, use it in a smoothie, whatever you like. We'd rather you try it and know it's not for you than never try it at all.

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100% Japanese Ceremonial Matcha
Deep Umami Flavour
Keeps You Calm & Focused

Single-origin ceremonial matcha with light bitterness.Gokou (cultivar) tea leaves, first harvest. Stone-milled direct from Wazuka, Japan.

Mellow. Creamy. Clean Satisfying Finish.

The flavour is mellow and smooth with strong green tea notes and a rich savoury quality. In the matcha world, that savoury taste is umami — think of it like the richness you get from a good broth or aged cheese, but in tea form. It's subtle, not overpowering.

There's no sharp nor harshness. Instead an agreeable light bitter-astringency (that dry, mouth-puckering feeling) flavour, that when combined with umami notes, makes Emerald Emperor satisfying to drink as a traditional tea.

The texture is creamy and smooth when whisked with hot water. The colour is a deep, vivid green.

Tasting notes: Strong green tea. Rich savoury (umami) notes. Subtle sweetness. Hints of dried floral. Clean finish.

Body: Medium — creamy and smooth, with an aura to hold your attention.

Bitterness: Light but satisfying. It's a bitterness you can enjoy. 

You'll love this if you:

  • Want to drink matcha straight — with just hot water, no milk, no sugar — and have it taste genuinely good
  • Enjoy savoury flavours and want to experience what real umami tastes like in tea
  • Want a calming morning or afternoon ritual that feels quiet and intentional
  • Make cold brew matcha — Emerald Emperor works very well in cold water

You should know this before buying:

  • This matcha is built for drinking straight or in light lattes. In big milky lattes with oat or full-cream milk, the flavour gets soft and can feel thin. That's not a flaw — it's because the flavour profile is mellow, not bold.
  • If you want matcha specifically for rich, creamy lattes → Try Scholar's Secret or The Masterpiece. Both have stronger notes that blend with milk.

STRAIGHT MATCHA TEA — where Emerald Emperor is at its best (1 minute)

You'll need: Emerald Emperor, hot water (not boiling), a whisk.

Step 1 — Sift. Add 1.5g into a bowl or cup.

Step 2 — Pour. Add 70–80ml of hot water. Let the kettle cool for 5 minute after boiling — around 80°C is right.

Step 3 — Whisk. Brisk back-and-forth motion for 15–20 seconds until a light foam forms on top.

No sugar needed. The natural sweetness and umami carry the flavour on their own.

Total time: 1 minute.

FOR LATTES — keep the ratio tight

Emerald Emperor works in lattes, but the key is using less milk and more matcha than you normally would. The flavour is mellow, so it needs room to come through.

Step 1 — Sift 3.5g into your cup.

Step 2 — Whisk with 30–40ml of hot water until smooth.

Step 3 — Add milk. Use a light milk — low-fat dairy, oat, or almond. Keep it to 40–60ml. Less milk = more matcha flavour.

Step 4 — Froth everything together.

If you use a strong, rich milk in a big 250ml+ latte, the matcha flavour will get lost. That's not a quality issue — it's just how mellow matcha works. Keep the ratios small and you'll taste everything.

Single Origin. Wazuka, Japan. First Harvest.

Emerald Emperor is made from a single tea plant variety called Gokou — a Japanese green tea known for producing matcha with strong umami and natural sweetness. Unlike blended matcha (which mixes leaves from different plant varieties), single-origin means every leaf comes from the same plant.

Harvested in late May during the first spring pick. The leaves are shade-grown for 3+ weeks before harvest, which concentrates the savoury flavour and gives the powder its deep green colour.

Grown in Wazuka, Japan — a quaint tea-producing town in the Kyoto prefecture with idyllic climate and soil for growing high-quality matcha.

Compared to machine-milled matcha, Emerald Emperor is stone-milled to keep its depth of flavour. The ultra-fine particle size makes it velvety smooth. Unlike machine-milled, which can be coarse or gritty.

Harvest: First harvest, late May. Shade-grown 3+ weeks.

Freshness: Imported monthly. Shipped from our Melbourne warehouse.

Ingredient list: 100% Japanese Green Tea Powder (Camellia sinensis). Nothing else.

Love It or Keep It Free

We don't do the "return 95% of the product" thing. That's not a real guarantee, it's a refund loophole.

Here's ours: If you try Emerald Emperor and you're not happy, email us. We'll refund you and you keep the matcha.

Give it to a friend, use it in a smoothie, whatever you like. We'd rather you try it and know it's not for you than never try it at all.

There are three ceremonial matchas in a similar price range. Here's the honest breakdown.

The Masterpiece ($43/30g) — First harvest, crisp and clean with a pleasant bitterness. The best all-rounder. Works well as both straight tea and in lattes.

Emerald Emperor ($49/30g) — Single-origin Gokou, first harvest, zero bitterness, deep umami. The smoothest and most mellow of the three. Best for drinking straight, cold brew, or light lattes. Not ideal for big milky lattes.

Scholar's Secret ($55/30g) — Bold, strong umami, full-bodied. The most intense flavour in the lineup. Best for people who already know they love matcha and want as much depth as possible.

If you don't like strong or complex flavours at all, Emerald Emperor is the one.

If you want versatility across lattes and straight tea, go with The Masterpiece.

If you want intensity, go with Scholar's Secret.

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Quick Matcha Teas in 3 Easy Steps

1

Sift
Sift 1-2 scoops Matcha Powder

2

Whisk
Whisk in 40-60ml hot water until frothy

3

Pour
Enjoy alone or over iced milk
Matcha Comparison
Emerald EmperorThe MasterpieceScholar's SecretPinnacle PerfectionLady FukuGourmet's Gold
77 Reviews
84 Reviews
71 Reviews
28 Reviews
26 Reviews
235 Reviews
Sweetness: Umami: Bitterness:
Sweetness
Umami
Bitterness
Sweetness
Umami
Bitterness
Sweetness
Umami
Bitterness
Sweetness
Umami
Bitterness
Sweetness
Umami
Bitterness
Sweetness
Umami
Bitterness
Intensity: Smooth & Creamy Fresh & Smooth Bold & Strong Rich & Smooth Clean & Balanced Clean & Satisfying
Taste notes:
Mellow. Smooth. Strong green tea notes. Deep umami. No bitterness.
Crisp. Smooth. Pleasant bitterness. Light vegetal & green tea flavour.
Bold. Rich Umami. Strong vegetal flavors. Clean & satisfying sweet finish.
Creamy. Naturally sweet. Velvety smooth. Crisp vegetal notes & lasting sweetness. No bitterness.
Light. Balanced. Hints of nutty & cocoa notes. Subtle umami. Balanced sweet & bitter aftertaste.
Light. Refreshing. Subtle vegetal. Plum hints. Clean finish. Smooth.
Best use:
Traditional Matcha Tea
Premium Matcha Lattes
Traditional Matcha Tea
Traditional Matcha Tea
Premium Matcha Lattes
Premium Matcha Lattes
Perfect for:
✓ Usucha (Thin Tea)✓ Cold Brew Matcha✓ Premium Lattes
✓ Usucha (Thin Tea)✓ Premium Lattes✓ Mental clarity
✓ Koicha (Thick Tea)✓ Usucha (Thin Tea)✓ Premium Lattes
✓ Koicha (Thick Tea)✓ Usucha (Thin Tea)✓ Premium Lattes
✓ Usucha (Thin Tea)✓ Premium Lattes✓ Intense focus time
✓ Premium Lattes✓ Blended drinks✓ Workout fuel
Ingredient:
100% Japanese Matcha Powder
100% Japanese Matcha Powder
100% Japanese Matcha Powder
100% Japanese Matcha Powder
100% Japanese Matcha Powder
100% Japanese Matcha Powder
Origin:
Uji, Japan | Gokou Blend | 1st Harvest
Uji, Japan | Sami & Okumidori Blend | 1st Harvest
Uji, Japan | Samidori Blend I 1st Harvest
Uji, Japan | Okumidori Blend | 1st Harvest (Competition Grade)
Yame, Fukuoka | Okumidori & Saemidori Blend | 1st Harvest
Uji, Japan | Yabukita & Okumidori Blend | 2nd Harvest
Price from:
30g: $49 ($1.63/gram)
60g: $93.10 ($1.55/gram)
120g: $176.40 ($1.47/gram)
30g: $43 ($1.43/gram)
60g: $81.70 ($1.36/gram)
120g: $154.80 ($1.29/gram)
30g: $55 ($1.83/gram)
60g: $104.50 ($1.74/gram)
120g: $195 ($1.63/gram)
30g: $72 ($2.40/gram)
60g: $122.40 ($2.04/gram)
120g: $233.60 ($1.95/gram)
50g: $58.50 ($1.17/gram)
150g: $157.95 ($1.05/gram)
250g: $248.63 ($0.99/gram)
100g: $52 ($0.52/gram)
300g: $140 ($0.46/gram)
500g: $221 ($0.44/gram)
Frequently Asked Questions

All our matcha is 100% green tea. Shade grown 2 weeks+ before harvest to maximise antioxidants. Shading the tea leaf is like tough love – the extra antioxidants produced in this period makes our matcha taste really good!

Then we book her in for a "premium" spa-day where she's treated to some steaming, drying and powdering.

This softens & rounds her attitude out, where her gentle-sweetness, pleasant-bitter and crispiness starts shining.

Always keep your matcha in the fridge. Don't leave her out in the sun like a beach ball. She'll get quite cross with you. Heat of any kind drains her life.

No fridge? No worries. Store her away from direct sunlight.

Upon opening: Scribble the date of opening & put her back in the fridge after use. Unlike Elsa, do not Freeze & Thaw.

For UNOPENED matcha: it's safe to store her in Freezer for 12+ months. When you're ready, thaw her in the Fridge for 1-2 days before open.

"F#* it I'll do it myself!" - I hear you!

Here's a mini guide to put those cafes to shame: 

1. Start with small ratios. Smaller ratios allow her (flavours) to POP while respectively telling the milk to stop getting in her face about how much she needs him. 

Try this: 1g matcha / 10ml water / 15ml milk / 1g sugar (if you like it sweet)

2. NEVER POUR OVER.Unless you're snapping a few pics for Insta and friends, she tastes best when you:

Whisk, froth & mix the matcha with milk together

Step 1: Make matcha brew
Step 2: Add milk (and sweeteners/syrups)
Step 3: Whisk/froth again

Light-medium-full body: This is the mouthfeel of matcha tea when sipped alone.

Caution:Full-body matcha paired with cheap-weak milk makes faint or watery lattes. But a quality milk mixed with average matcha can turn 6s to 8s. 

Use exceptional ingredients to get phenomenal results.

Full-body tells your senses she's got a huge ego. Her notes are typically strong, and may linger around.

Light-body is demure and subtle. It's like a vivid dream except you can't remember the details but the essence of that dream.

Sweet: Sweet only like broccoli or baby bok-choi. Matcha is not saccharine. It is a vegetal sweetness. Often subtle and faint.

Bitter: The sharp, pungent flavour like crushed Panadol or antibiotics. It's a harshness in matcha that quickly overwhelms when not used to. Bitterness combines well with milk to make lattes refreshing.

For bitter matchas, the best way to make lattes is using a cold-whisking method. Where you mix matcha and milk directly together. No water needed.

Astringent: A dryness, mouth-puckering taste. It's almost sour as if you had lemon. Highly astringent matchas can be considered "grassy" by some. But astringency goes well in lattes, making your drinks crispy.

Umami: Savouriness like un-flavoured popcorn. Umami is an amplifier of the above flavours. In a cultural sense, it's the entire experience of matcha; from the mouth-feel combined with sweet, bitter or astringent notes. Umami is used interchangeably to describe the "experience" as well as the "savoury" component of matcha.

Caution: Explaining umami is like telling the blind colour red. People will not understand you if they have not experienced it.

Matcha is seasonal! Every year, farmers plant green-tea and work year round to make sure it's well taken care off for harvest. It is grown out in the open fields where they can't control the sun, rain and wild, unpredictable weather.

In the same line of work like blueberries, oranges and apples. The farmers do 110% to ensure it's healthy and consumable. But not every batch is sweet or tender.

Step 1: Calculate your daily caffeine intake

(Example: 5 double-shot espressos = 640mg)


Step 2: Start with matcha at 50% of current caffeine intake

 (640mg × 0.5 = 320mg = 6 servings of matcha daily at 50mg each)


Note: 1 serve matcha = 1.5g (50mg caffeine)


Step 3: Taper down over 3 months

  • Month 1: 6 servings (300mg)
  • Month 2: 4 servings (200mg)
  • Month 3: 3 servings (150mg)


Step 4: Build your routine & timing

  • First matcha: 90-120 min after waking
  • Last matcha: Before 3 PM (earlier the better)
  • Take one caffeine-free day weekly

Expect: Week 1-2 withdrawal (headaches, fatigue). 

Week 3+ better sleep, stable energy and steady focus.

For most healthy adults: Yes, matcha is safe when consumed in moderation (1-3 servings daily).

Please seek professional medical advice if you have health concerns.

For watery, bitter, bland or clumpy matcha: Troubleshoot with a different milk using a smaller ratio. Or follow our cold-paste method and adjust from there!


Cold-Paste Method:

1) Sift 3-4g matcha into bowl/cup

2) Add a dash of cold water (about 10ml)

3) Whisk & mix until thick and pasty

4) Add 3-6g sugar/agave to balance bitterness and astringency

5) Add 40-60ml milk to the paste

6) Whisk & froth until frothy!

For no-nonsense lattes: Sage has a bitterness and astringency that make him refreshing

For daily lattes: go Gourmet's Gold

For lattes that have "nuttier" taste: Lady Fuku is bangin'

For classic "premium" feel and taste: The Masterpieceis your friend

For strong-luxurious lattes: Emerald Emperor or Scholar's Secret

For treating yourself cos you deserve it: Pinnacle Perfection

For traditional Usucha (thin-tea) and bestflavours in latte: the chasen (bamboo whisk) is indispensable. Yes. It takes some time to get used to. When you know the ins-outs of the whisk, your matcha game improves 100x.


Electric frothers make dang good drinks too, if you are patient and precise.


For speed and convenience the electric frother is the choice for making matcha lattes on the go.


If you love slowing down, taking it all in while smelling the flowers; you'll love the bamboo whisk.

All you need is a jar, matcha, water, milk and maybe sugar with a protein shaker ball. Ice is optional, but highly recommended.


Put the A-team together and shake as hard as your body can handle.


This is easier than it looks!

We use Australia Post for all domestic and international orders.

Orders are packed within 24 Business hours.

Express: 1-3 Business Days

Standard: 2-5 Business Days

International: 7-14 Business Days

*Please note: All shipping timeframes are based on the advertised date of dispatch.

Why We Love Matcha
Beside awesome antioxidants that support clear skin, strong heart, healthy gut & debloating
She's also...
Not your typical caffeine
Not your typical caffeine

Matcha has a clean, calm energy you canactually feel thanks to L-theanine + caffeine combo. 1 serve (1.5g) can provide up to 2hrs+ of deep focus.

Giving you a smooth sustained energy that keep you alert without anxiety and crash. It's perfect for coffee-sensitive people who get migraines or feel too wired.

A great way to start your day
A great way to start your day

Matcha makes mornings feel extra calm & special. It's your anchor for starting the day or making productive daily routines.

Use her as an afternoon pick-me-up, the gentle energy pushes you along when everything feels overwhelming.

Keeps you sharp for hours
Keeps you sharp for hours

Matcha has a nice kick that gives steady energy for locking-in at work or staying sharp in class.

She's also a yummy source of antioxidants that leaves you with mental clarity while craving her taste.

GET YOURS NOW
It's more than tea
How we got started
It's more than tea
How we got started
During Covid I got up to 5 coffees a day.
At wits end, I opted for matcha. 
2021 Aussie matcha scene did not satisfy my taste buds; it tasted weak, bland or stale. 
Ok. Fine. 
So I imported a stash of matcha for personal use from a tiny Uji farm.
I made fresh matcha tea for my morning personal training clients. 
Most loved it.
A few asked me where they could score their own.
1 filthy-rich client told me to go all-in.
I told Vicky. She said "say less, babe"
We came up with Green Caffeine because Brown Caffeine wasn’t gonna cut it. 
Learn more

★★★★★ Rated 4.9/5 based on 9000+ happy customers

Traditional Matcha Ceremony Set

$165.00 Only 10 Left
Free & Fast Shipping
For Newbies
Budget Friendly
190g of Matcha
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Best quality matcha The kit come with three blends. All three are nice to drink. To me the best one is the early riser it’s smooth. All three blends are not bitter which is a plus. The electric whisk is good quality and quite powerful. I would buy another one if they were sold individually. I’m happy with the service as it was very quick shipping from NSW to VIC. I will be purchasing again soon for gifts.
- Asilnomical Verified Purchase
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Best quality matcha The kit come with three blends. All three are nice to drink. To me the best one is the early riser it’s smooth. All three blends are not bitter which is a plus. The electric whisk is good quality and quite powerful. I would buy another one if they were sold individually. I’m happy with the service as it was very quick shipping from NSW to VIC. I will be purchasing again soon for gifts.
- Asilnomical Verified Purchase

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