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[PRE ORDER] Amber Alchemist - Hojicha Powder

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[PRE ORDER] Amber Alchemist - Hojicha Powder

In Stock

Dispatch in 24 Hours

Roasted, Nutty & Naturally Sweet
96% Less Caffeine Than Matcha
Perfect for Evenings & Caffeine-Sensitive

Love It or Keep It Free

We don't do the "return 95% of the product" thing. That's not a real guarantee, it's a refund loophole.

Here's ours: If you try Amber Alchemist and you're not happy, email us. We'll refund you and you keep the Hojicha.

Give it to a friend, use it in a smoothie, whatever you like. We'd rather you try it and know it's not for you than never try it at all.

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100% Japanese Roasted Green Tea
Safe for All Ages
Calm Down Drink for Late Afternoons

PRE ORDER Now for April 30th Restock

Roasted green tea powder with 96% less caffeine than matcha.

Toasty, nutty, naturally sweet. The drink you make when you want something warm and calming without the energy hit.

Toasty. Nutty. Warm. No Bitterness.

The flavour is warm and roasted — like toasted grains or lightly charred wood. There's a nuttiness underneath, similar to roasted almonds, and a natural sweet aftertaste that carries through without needing sugar.

No bitterness and unharsh. The roasting process mellows everything out.

In a latte, the flavour sits somewhere between a chocolate milk and a roasted tea. Pairs incredibly well with full-cream dairy, oat, soy and almond. For when you find it underwhelming, fix it by using more powder. 

Iced, it's light, refreshing, and slightly smoky. One of the easiest drinks to make and one of the hardest to stop drinking once you start.

The texture is slightly denser than matcha powder. It settles faster in liquid, so give it a stir if it's been sitting.

Tasting notes: Roasted, toasty warmth. Nutty (roasted almond). Light cocoa. Natural sweetness. Smoky finish.

Body: Light. Warm and smooth, very approachable.

Bitterness: None.

Caffeine: About 96% less than matcha. Safe for evenings, caffeine-sensitive people, and children.

    Not Matcha. Not Coffee. Something Different.

    If you've never had hojicha, here's the short version: it's Japanese green tea that's been roasted over charcoal. The roasting changes everything. The colour turns amber-brown, the flavour becomes toasty and nutty, and almost all the caffeine burns off.

    It doesn't taste like matcha at all. None of the vegetal, grassy or umami notes. Hojicha tastes similar to roasted nuts, warm caramel, and light cocoa.

    If you've had a roasted green tea latte at a bubble tea shop, that's hojicha. This is how you make it at home for under $1 a cup!

    You'll love this if you:

    • Want a warm, calming drink for the afternoon or evening that won't keep you up
    • Are sensitive to caffeine — get jitters, migraines, or anxiety from coffee or matcha
    • Like the idea of a roasted green tea latte from a boba shop but want to make it at home for under $1
    • Already drink matcha in the morning and want something different for later in the day
    • Want to bake with Japanese tea — hojicha adds roasted flavour and a warm amber colour to cakes, cookies, and cream fillings

    This might NOT be for you if:

    • You want energy and focus — hojicha has almost no caffeine. For that, try any of our matcha powders.
    • You're expecting matcha flavour — hojicha tastes completely different. No green tea bitterness, no umami, no vegetal notes.
    • You want a strong, bold drink — hojicha is mellow and gentle by nature. If you want intensity, matcha is the better choice.

    HOJICHA LATTE — the most popular way (2 minutes)

    Step 1 — Sift. Add 4-5g of hojicha powder into your cup. Sifting helps — hojicha is denser than matcha and clumps more easily.

    Step 2 — Paste. Add 40–50ml of hot water. Stir slowly into a smooth paste.

    Step 3 — Add milk. 60–80ml. Any milk works — oat gives a roasted-grain flavour, full-cream dairy gives a richer, creamier result.

    Step 4 — Froth everything together.

    Optional: A dash of agave or vanilla pairs well.

    Total time: 2 minutes.

    FOR BAKING

    Hojicha adds roasted tea flavour and a warm amber-brown colour to baked goods. Works well in sponge cakes, cookies, cream fillings, and energy balls.

    Use 10g+ per recipe depending on how strong you want the hojicha flavour. The flavour is milder than matcha, so you can use more without it becoming overpowering.

    STRAIGHT HOJICHA TEA

    Add 2g to 80–100ml of hot water. Whisk and drink it like you would any tea.

    Roasted Green Tea. Kyoto, Japan.

    Amber Alchemist is made from a blend of three Japanese green tea types — Sencha, Kukicha, and Bancha. Roasted using a traditional charcoal method. The roasting is what gives hojicha its distinctive amber colour, toasty flavour, and near-zero caffeine content.

    Our Hojicha powder is farm-direct from Kyoto. No additives or flavouring.

    Processing: Traditional charcoal roasting. The heat evaporates roughly 96% of the caffeine.

    Freshness: Imported monthly. Shipped from Melbourne.

    Ingredient list: 100% Japanese Roasted Green Tea Powder (Camellia sinensis).

    If you try Amber Alchemist and you're not happy, email us. We'll refund you. You keep the hojicha.

    They come from the same plant but they're completely different drinks.

    Flavour: Hojicha is roasted, nutty, and warm. Matcha is green, vegetal, and savoury. They're the opposite of each other.

    Colour: Hojicha is brown. Matcha is bright green.

    Caffeine: Hojicha has roughly 4mg per serve — about 96% less than matcha's 50mg. You can have hojicha hours before bed without it affecting your sleep.

    Energy: Matcha gives you 2–4 hours of calm, steady focus. Hojicha gives you relaxation and calm without any stimulation. Matcha is for getting things done. Hojicha is for winding down.

    Bitterness: Hojicha has none. Matcha varies by product — from little to moderate.

    Price: Hojicha is $0.97/cup. Matcha ranges from $1.15–$4.20/cup depending on quality.

    Best time to drink: Matcha in the morning or during work. Hojicha in the afternoon, evening, or whenever you want something calming without caffeine.

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    [PRE ORDER] Amber Alchemist - Hojicha Powder

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    Quick Matcha Teas in 3 Easy Steps

    1

    Sift
    Sift 1-2 scoops Matcha Powder

    2

    Whisk
    Whisk in 40-60ml hot water until frothy

    3

    Pour
    Enjoy alone or over iced milk
    Matcha Comparison
    Amber AlchemistGourmet's GoldSage
    24 Reviews
    235 Reviews
    18 Reviews
    Sweetness: Umami: Bitterness:
    Sweetness
    Roasted
    Sweetness
    Umami
    Bitterness
    Sweetness
    Umami
    Bitterness
    Intensity: Toasty & Nutty Clean & Satisfying Sharp & Clean
    Taste notes:
    Toasted. Hints of sweetness. Smoky warmth. Nutty Calming. Cozy.
    Light. Refreshing. Subtle vegetal. Plum hints. Clean finish. Smooth.
    Sharp. Bitter bite. Straightforward. Built for lattes. No-nonsense.
    Best use:
    Late afternoon lattes
    Premium Matcha Lattes
    Daily Matcha Lattes
    Perfect for:
    ✓ Gentle Caffeine Boost✓ Creative flow states✓ Food & desserts
    ✓ Premium Lattes✓ Blended drinks✓ Workout fuel
    ✓ Blended drinks✓ Food & desserts✓ Barista-style drinks
    Ingredient:
    100% Japanese Hojicha Powder
    100% Japanese Matcha Powder
    100% Japanese Matcha Powder
    Origin:
    Kyoto, Japan | Sencha, Kukicha. Bancha Blend
    Uji, Japan | Yabukita & Okumidori Blend | 2nd Harvest
    Uji, Japan | Okumidori & Yabukita | 2nd Harvest
    Price from:
    100g: $32 ($0.97/cup)
    200g: $60.80 ($0.92/cup)
    400g: $117.16 ($0.89/cup)
    100g: $52 ($0.52/gram)
    300g: $140 ($0.46/gram)
    500g: $221 ($0.44/gram)
    100g: $38 ($0.38/gram)
    300g: $102.60 ($0.34/gram)
    500g: $161.50 ($0.32/gram)
    Frequently Asked Questions

    All our matcha is 100% green tea. Shade grown 2 weeks+ before harvest to maximise antioxidants. Shading the tea leaf is like tough love – the extra antioxidants produced in this period makes our matcha taste really good!

    Then we book her in for a "premium" spa-day where she's treated to some steaming, drying and powdering.

    This softens & rounds her attitude out, where her gentle-sweetness, pleasant-bitter and crispiness starts shining.

    Always keep your matcha in the fridge. Don't leave her out in the sun like a beach ball. She'll get quite cross with you. Heat of any kind drains her life.

    No fridge? No worries. Store her away from direct sunlight.

    Upon opening: Scribble the date of opening & put her back in the fridge after use. Unlike Elsa, do not Freeze & Thaw.

    For UNOPENED matcha: it's safe to store her in Freezer for 12+ months. When you're ready, thaw her in the Fridge for 1-2 days before open.

    "F#* it I'll do it myself!" - I hear you!

    Here's a mini guide to put those cafes to shame: 

    1. Start with small ratios. Smaller ratios allow her (flavours) to POP while respectively telling the milk to stop getting in her face about how much she needs him. 

    Try this: 1g matcha / 10ml water / 15ml milk / 1g sugar (if you like it sweet)

    2. NEVER POUR OVER.Unless you're snapping a few pics for Insta and friends, she tastes best when you:

    Whisk, froth & mix the matcha with milk together

    Step 1: Make matcha brew
    Step 2: Add milk (and sweeteners/syrups)
    Step 3: Whisk/froth again

    Light-medium-full body: This is the mouthfeel of matcha tea when sipped alone.

    Caution:Full-body matcha paired with cheap-weak milk makes faint or watery lattes. But a quality milk mixed with average matcha can turn 6s to 8s. 

    Use exceptional ingredients to get phenomenal results.

    Full-body tells your senses she's got a huge ego. Her notes are typically strong, and may linger around.

    Light-body is demure and subtle. It's like a vivid dream except you can't remember the details but the essence of that dream.

    Sweet: Sweet only like broccoli or baby bok-choi. Matcha is not saccharine. It is a vegetal sweetness. Often subtle and faint.

    Bitter: The sharp, pungent flavour like crushed Panadol or antibiotics. It's a harshness in matcha that quickly overwhelms when not used to. Bitterness combines well with milk to make lattes refreshing.

    For bitter matchas, the best way to make lattes is using a cold-whisking method. Where you mix matcha and milk directly together. No water needed.

    Astringent: A dryness, mouth-puckering taste. It's almost sour as if you had lemon. Highly astringent matchas can be considered "grassy" by some. But astringency goes well in lattes, making your drinks crispy.

    Umami: Savouriness like un-flavoured popcorn. Umami is an amplifier of the above flavours. In a cultural sense, it's the entire experience of matcha; from the mouth-feel combined with sweet, bitter or astringent notes. Umami is used interchangeably to describe the "experience" as well as the "savoury" component of matcha.

    Caution: Explaining umami is like telling the blind colour red. People will not understand you if they have not experienced it.

    Matcha is seasonal! Every year, farmers plant green-tea and work year round to make sure it's well taken care off for harvest. It is grown out in the open fields where they can't control the sun, rain and wild, unpredictable weather.

    In the same line of work like blueberries, oranges and apples. The farmers do 110% to ensure it's healthy and consumable. But not every batch is sweet or tender.

    Step 1: Calculate your daily caffeine intake

    (Example: 5 double-shot espressos = 640mg)


    Step 2: Start with matcha at 50% of current caffeine intake

     (640mg × 0.5 = 320mg = 6 servings of matcha daily at 50mg each)


    Note: 1 serve matcha = 1.5g (50mg caffeine)


    Step 3: Taper down over 3 months

    • Month 1: 6 servings (300mg)
    • Month 2: 4 servings (200mg)
    • Month 3: 3 servings (150mg)


    Step 4: Build your routine & timing

    • First matcha: 90-120 min after waking
    • Last matcha: Before 3 PM (earlier the better)
    • Take one caffeine-free day weekly

    Expect: Week 1-2 withdrawal (headaches, fatigue). 

    Week 3+ better sleep, stable energy and steady focus.

    For most healthy adults: Yes, matcha is safe when consumed in moderation (1-3 servings daily).

    Please seek professional medical advice if you have health concerns.

    For watery, bitter, bland or clumpy matcha: Troubleshoot with a different milk using a smaller ratio. Or follow our cold-paste method and adjust from there!


    Cold-Paste Method:

    1) Sift 3-4g matcha into bowl/cup

    2) Add a dash of cold water (about 10ml)

    3) Whisk & mix until thick and pasty

    4) Add 3-6g sugar/agave to balance bitterness and astringency

    5) Add 40-60ml milk to the paste

    6) Whisk & froth until frothy!

    For no-nonsense lattes: Sage has a bitterness and astringency that make him refreshing

    For daily lattes: go Gourmet's Gold

    For lattes that have "nuttier" taste: Lady Fuku is bangin'

    For classic "premium" feel and taste: The Masterpieceis your friend

    For strong-luxurious lattes: Emerald Emperor or Scholar's Secret

    For treating yourself cos you deserve it: Pinnacle Perfection

    For traditional Usucha (thin-tea) and bestflavours in latte: the chasen (bamboo whisk) is indispensable. Yes. It takes some time to get used to. When you know the ins-outs of the whisk, your matcha game improves 100x.


    Electric frothers make dang good drinks too, if you are patient and precise.


    For speed and convenience the electric frother is the choice for making matcha lattes on the go.


    If you love slowing down, taking it all in while smelling the flowers; you'll love the bamboo whisk.

    All you need is a jar, matcha, water, milk and maybe sugar with a protein shaker ball. Ice is optional, but highly recommended.


    Put the A-team together and shake as hard as your body can handle.


    This is easier than it looks!

    We use Australia Post for all domestic and international orders.

    Orders are packed within 24 Business hours.

    Express: 1-3 Business Days

    Standard: 2-5 Business Days

    International: 7-14 Business Days

    *Please note: All shipping timeframes are based on the advertised date of dispatch.

    Why We Love Matcha
    Beside awesome antioxidants that support clear skin, strong heart, healthy gut & debloating
    She's also...
    Not your typical caffeine
    Not your typical caffeine

    Matcha has a clean, calm energy you canactually feel thanks to L-theanine + caffeine combo. 1 serve (1.5g) can provide up to 2hrs+ of deep focus.

    Giving you a smooth sustained energy that keep you alert without anxiety and crash. It's perfect for coffee-sensitive people who get migraines or feel too wired.

    A great way to start your day
    A great way to start your day

    Matcha makes mornings feel extra calm & special. It's your anchor for starting the day or making productive daily routines.

    Use her as an afternoon pick-me-up, the gentle energy pushes you along when everything feels overwhelming.

    Keeps you sharp for hours
    Keeps you sharp for hours

    Matcha has a nice kick that gives steady energy for locking-in at work or staying sharp in class.

    She's also a yummy source of antioxidants that leaves you with mental clarity while craving her taste.

    GET YOURS NOW
    It's more than tea
    How we got started
    It's more than tea
    How we got started
    During Covid I got up to 5 coffees a day.
    At wits end, I opted for matcha. 
    2021 Aussie matcha scene did not satisfy my taste buds; it tasted weak, bland or stale. 
    Ok. Fine. 
    So I imported a stash of matcha for personal use from a tiny Uji farm.
    I made fresh matcha tea for my morning personal training clients. 
    Most loved it.
    A few asked me where they could score their own.
    1 filthy-rich client told me to go all-in.
    I told Vicky. She said "say less, babe"
    We came up with Green Caffeine because Brown Caffeine wasn’t gonna cut it. 
    Learn more

    ★★★★★ Rated 4.9/5 based on 9000+ happy customers

    Traditional Matcha Ceremony Set

    $275.00 In Stock
    Free & Fast Shipping
    For Newbies
    Budget Friendly
    190g of Matcha
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    Best quality matcha The kit come with three blends. All three are nice to drink. To me the best one is the early riser it’s smooth. All three blends are not bitter which is a plus. The electric whisk is good quality and quite powerful. I would buy another one if they were sold individually. I’m happy with the service as it was very quick shipping from NSW to VIC. I will be purchasing again soon for gifts.
    - Asilnomical Verified Purchase
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    American Express Apple Pay Google Pay iDEAL Wero Mastercard PayPal Shop Pay Union Pay Visa
    Best quality matcha The kit come with three blends. All three are nice to drink. To me the best one is the early riser it’s smooth. All three blends are not bitter which is a plus. The electric whisk is good quality and quite powerful. I would buy another one if they were sold individually. I’m happy with the service as it was very quick shipping from NSW to VIC. I will be purchasing again soon for gifts.
    - Asilnomical Verified Purchase

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