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100% Pure Matcha
Taste Of Japan
Fast Shipping & Easy Returns

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Roasted Green Tea Powder - Hojicha

In Stock

Dispatch in 24 Hours

Light Roasted Flavours
Smoky & Nutty Notes
For Lattes
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4 grams / serve
100g Net Weight
Roasted Green Tea

Finally. An easy way to make yummy roasted bubble tea at home. Naturally sweet. Smooth and smoky. Not matcha. The Alchemist is the cool, nonchalant brother of the family (greentea). His roasted, woody flavours are quirky but loveable. 

How it tastes: 

The taste is one of a kind. The Alchemist is a light bodied drink. A smokiness that is woody with hints of nuttiness. Toasted over charcoal, the roasted notes are aromatic. A sweet candy like fragrance that is faint and inviting.

Being the brown sheep of the herd. The Alchemist doesn't compete with his siblings (matcha). In lattes it's as if your chocolate ice-cream had melted, with an earthiness like cocoa. Smells herbal when whisked, he impresses in his own way. Rolled over extreme heat, the traditional roasting method evaporates 96% of caffeine — making Hojicha powder a cosy, cool, calm drink for slow mornings and relaxing nights.

On top of that, the health benefits stay. Loved for his calming properties, hojicha is great for stress relief. Bursting with vitamins and antioxidants to boost your immune system, he reduces bloating while supporting digestion and heart health.

Did you know in Japan Hojicha is fed to babies? Enjoyed by elderly, the Alchemist is safe for all ages — more than suitable for caffeine sensitive individuals, he is almost a decaffeinated matcha if it wasn't for the amber hue.

Though made with heat and smoke, his a drink that cools and chills. In summer I find myself craving the heat, just so I can sip on iced houjicha latte to chill me out. The roasted flavours are simple to embrace and easily appreciated.

Best ways to enjoy it:

The Alchemist is confident in all applications. For baking it adds layers of toasty flavour — giving baked goods a beautiful amber brown colour that's light and airy notably in sponge cakes. A good idea to fill it with extra hojicha cream for triple the roasted tea flavours. I know I would. It seems to be my companion between 2-6pm, when a gentle pick me up is needed.

In hojicha lattes, the smoky flavour makes it a roasted green tea latte from boba shops. It's subtle and snappy. Easy to drink, especially when iced. What I found interesting is when paired with full-fat whole milks it doesn't diminish the flavours nor overshadow it. From time to time it would be wise to re-mix it again as it can be powdery with residue at the bottom.

In oat and soy the Alchemist is relatively smooth. Hand in hand the nuttiness of nut-milks and hojicha is something awesome to admire. It's a warm, fuzzy feeling that is cool and satisfying.

Origin: 100% Japanese Roasted Green Tea (Blend of Sencha, Kukicha, Bancha)

2nd Harvest green teas. Wazuka, Kyoto. 

    Though the Alchemist is grounded into ultra fine powder, it is unlike matcha.

    With the majority of blend stemming from Bancha (second harvest green tea) and Kukicha (loose leaf & twig tea) — This makes hojicha powder coarser compared to matcha. It's why it settles faster on the bottom of your cup. Stir from time to time.

    Where matcha is considered vegetal, hojicha sits on the spectrum of earthy and woody. By himself, the Alchemist has a subtle and apparent sweetness. Very tiny amounts of caffeine thanks to the traditional charcoal roasting method, where the amber brown is from.

    If our matcha's flavour or products doesn't completely delight you, keep it and we'll issue a full refund. No questions asked, your satisfaction is our top priority.

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    Quick Houjicha Lattes in 3 Simple Steps

    1

    Prepare & Sift
    Refine 2-4g Houjicha Powder as usual to remove clumps

    2

    Heat & Mix
    Mix with 100-150ml hot water until foamy

    3

    Milk & Ice
    A plant-based milk pairs well with Hojicha. Enjoy right away!
    Frequently Asked Questions

    We use Australia Post for all domestic and international orders.

    Express: 1-3 Business Days

    Standard: 2-5 Business Days

    International: 7-14 Business Days

    *Please note: All shipping timeframes are based on the advertised date of dispatch.

    • Our Japanese lab-tested results shows 32mg of Caffeine per 1g of Matcha Powder
    • Sage: Great for budget-conscious buyers. Good quality, affordable.

    • Artisan: A step up, more premium, great for regular matcha latte drinkers.

    • Masterpiece: Daily ceremonial-grade, budget-friendly but higher quality.

    • Early Riser: Premium ceremonial grade, top-notch quality for daily enjoyment.

    • Brainiac: The ultimate choice. Pricier, but packed with rich flavor. Perfect for connoisseurs.
    • No nasties or fillers - just pure green tea matcha.

    • 100% of our matcha comes from boutique, generational farms in the Kyoto, Uji region, Japan.
    • Contact us immediately! We offer refunds or replacements.
    • It's about quality. Matcha making is a long, careful process, and you get a lot of health perks.
    • Our Sage, Artisan & Masterpiece range are made for the budget-conscious.

    • Try smaller amounts of matcha - a little goes a long way!
    • Both have benefits. Matcha gives a calm energy boost and is packed with antioxidants. Coffee has more caffeine for a quick energy hit.
    • Yes! It boosts focus and energy, and may help with weight loss.
    • Within 30 minutes to an hour, lasting several hours depending on your sensitivity to caffeine and serving.
    • Nope, it's been consumed for 100s of years, now it's trendy and respected for its health benefits!
    Matcha - More Than Just a Tea
    Benefits beyond the cup 🍵
    Radiant Skin, Naturally
    Radiant Skin, Naturally

    Real Matcha, Real Results: Step up your skin-care routine! Our antioxidant-packed matcha detoxifies your skin, giving you that natural glow. Simple and effective.

    Happy Gut, Happy You
    Happy Gut, Happy You

    Good for Your Tummy: Forget complicated diets. Our matcha soothes & balances your gut health with every sip. Easy digestion, better health.

    Mood Booster in a Cup
    Mood Booster in a Cup

    Energize and Uplift:Perfect for deep work and stressful days. It's your daily dose of calm energy and mindfulness, boosting both your mood and mental clarity with focused, crash-free productivity and a natural lift to your spirits.

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    Beyond Matcha
    Why Green Caffeine exists
    Beyond Matcha
    Why Green Caffeine exists
    As a personal trainer running a gym, I faced burnout, mirroring my clients' chronic fatigue. Our common culprit? Running on espresso and energy drinks to fuel packed schedules.
    At my limit, I switched from coffee to matcha, a decision that turned my life around. Matcha eliminated energy crashes, eased my ADHD, and got rid of the anxiety I felt after a pot of coffee.
    Within weeks, my sleep improved, boosting my mood and performance. This led to the birth of Green Caffeine, inspired by our collective struggles. For those overwhelmed by the daily hustle, a cup of matcha could be a transformative start.
    Our story

    ★★★★★ Rated 4.9/5 based on 5000+ happy customers

    Modern Magic Matcha Kit

    $145.00 In Stock
    Fast & Free Shipping
    For Newbies
    Budget Friendly
    150g of Matcha
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    Best quality matcha The kit come with three blends. All three are nice to drink. To me the best one is the early riser it’s smooth. All three blends are not bitter which is a plus. The electric whisk is good quality and quite powerful. I would buy another one if they were sold individually. I’m happy with the service as it was very quick shipping from NSW to VIC. I will be purchasing again soon for gifts.
    - Asilnomical Verified Purchase
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    Safe & Secure Checkout
    American Express Apple Pay Google Pay Mastercard PayPal Shop Pay Union Pay Visa
    Best quality matcha The kit come with three blends. All three are nice to drink. To me the best one is the early riser it’s smooth. All three blends are not bitter which is a plus. The electric whisk is good quality and quite powerful. I would buy another one if they were sold individually. I’m happy with the service as it was very quick shipping from NSW to VIC. I will be purchasing again soon for gifts.
    - Asilnomical Verified Purchase

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